Hey everyone! Ted Yeatts back with you here from Local Content Marketing in Tampa. Today, I want to emphasize a principle that, in the long run, outweighs any single keyword strategy when it comes to getting found online. And that’s: consistent content is more important than keywords for your local business.

Now, don't get me wrong. Keywords are still important. They're the language your customers use to tell search engines what they're looking for. They're the starting point in the search. So, you absolutely need to know what those local search terms are. But simply stuffing keywords into your website, or only focusing on ranking for a handful of terms, is a short-sighted approach in today's digital landscape.

Hey everyone! Ted Yeatts back with you here from Local Content Marketing in Tampa. We've talked about how important it is to know your local search terms and why blogs and podcasts are vital for getting found in an AI-driven search world. Now, let's dive into another crucial piece of the puzzle that often gets overlooked by local businesses, yet carries immense weight with search engines: Google backlinks. You might be thinking, "Backlinks? Why should I, a local Tampa business, care about links from other websites?" And that's a fair question. Let me tell you exactly why you should care.

In the simplest terms, a backlink is a link from another website to yours. Think of it as a digital "vote of confidence." When another reputable website links to your business's site, it signals to search engines like Google that your website is a valuable, trustworthy, and authoritative resource. For local businesses in particular, these "votes" from other local businesses, organizations, or media outlets are incredibly powerful.

Today, I want to talk about the absolute first, foundational step to getting found online and that’s knowing your “SERP terms.” SERP is an acronym that stands for Search Engine Results Page. It’s the page you see when you type a keyword or query into Google or any other search engine. Conquering the SERP begins with knowing your local search terms.

For years, "SEO" has been about optimizing websites for search engine algorithms using specific keywords and technical tweaks to rank higher on the search results page. But the future, and increasingly the present, is all about AI search. People (including your potential customers) are and will be using ChatGPT, Google’s Gemini, Anthropic’s Claude and other AI bots to provide direct, summarized answers. So, instead of getting a list of search results, they are getting personalized recommendations and even engaging in conversations to find places to do business with. Here’s where the massive shift I’m talking about comes in: AI bots aren't just looking for a keyword match. They're trying to understand user intent, context, and ultimately, provide the best answer or solution, which might involve recommending your business directly.

Hey everyone! Ted Yeatts back with you here from Local Content Marketing in Tampa, Florida. Today, I want to talk about something that frustrates me quite a bit. And that’s when local businesses waste good money on SEO that simply doesn't work. I hear too many stories of small business owners pouring their hard-earned cash into services that promise the moon but deliver nothing but frustration and a lighter wallet. Today, I want to shine a light on where your money might be disappearing and how to redirect it towards strategies that genuinely move the needle for your local Tampa business.

In this episode of the Local Content Marketing podcast, Ted Yeatts discusses four keys to improving your search engine ranking for local businesses.

In this episode of the Local Content Marketing podcast, Ted Yeatts discusses the importance of podcasts for local businesses and why your Tampa business needs one.