For years, "SEO" has been about optimizing websites for search engine algorithms using specific keywords and technical tweaks to rank higher on the search results page. But the future, and increasingly the present, is all about AI search. People (including your potential customers) are and will be using ChatGPT, Google’s Gemini, Anthropic’s Claude and other AI bots to provide direct, summarized answers. So, instead of getting a list of search results, they are getting personalized recommendations and even engaging in conversations to find places to do business with. Here’s where the massive shift I’m talking about comes in: AI bots aren't just looking for a keyword match. They're trying to understand user intent, context, and ultimately, provide the best answer or solution, which might involve recommending your business directly.

Hey everyone! Ted Yeatts back with you here from Local Content Marketing in Tampa, Florida. Today, I want to talk about something that frustrates me quite a bit. And that’s when local businesses waste good money on SEO that simply doesn't work. I hear too many stories of small business owners pouring their hard-earned cash into services that promise the moon but deliver nothing but frustration and a lighter wallet. Today, I want to shine a light on where your money might be disappearing and how to redirect it towards strategies that genuinely move the needle for your local Tampa business.

In this episode of the Local Content Marketing podcast, Ted Yeatts discusses four keys to improving your search engine ranking for local businesses.

In this episode of the Local Content Marketing podcast, Ted Yeatts discusses the importance of podcasts for local businesses and why your Tampa business needs one.