7 Ways to Repurpose Your Podcast for More Local Reach
Hi everyone, Ted Yeatts back with you here from Local Content Marketing in Tampa, Florida. When we talk about having a podcast for your local business, the goal isn't just about creating one piece of content. Every single episode you produce can be a source of endless content that you can reuse across all your marketing channels. The key to compounding your local reach is repurposing your podcast. By taking the work you’ve already done and breaking it down into new formats, you can get maximum value from your efforts. So, let’s talk about seven ways to repurpose your podcast for more local reach.
The first and most powerful way to repurpose your podcast is by creating a full transcript. Turn the audio into text and post it on your website as a blog post. This is a critical step because search engines can’t "listen" to your podcast, but they can read the text. A full transcript provides a wealth of locally relevant keywords and rich content that will significantly boost your local search engine optimization.
After the full transcript, you can create multiple blog posts from different segments. That’s the second way you can repurpose your podcast. A full-length podcast episode might have three or four main points. You can take each of those segments and expand on them in a separate blog post. This allows you to target different keywords and provide a deeper dive on specific topics, all sourced from one piece of audio.
Third, you can then pull out compelling quotes and key takeaways to create social media posts. A powerful quote from your episode can become a text-based post for Twitter or Facebook.
A fourth way to repurpose your podcast is to turn a short, impactful clip into an audiogram—a short video clip with a sound wave and text overlay—for platforms like Instagram Reels, YouTube and TikTok. These visual snippets are a great way to grab attention and drive traffic back to the full episode.
Fifth, you can leverage your podcast for your email newsletter. Instead of just sending an email with a link to the episode, write a brief summary of the main points and include a call to action to listen to the full show. This provides value to your subscribers while also promoting your latest content.
Sixth, you can create downloadable content from your podcast. For example, if your episode was about "Five Ways to Prepare Your Tampa Home for a Hurricane," you could create a simple infographic or a printable checklist based on those five points. This gives you a new piece of content to share and can serve as a lead magnet to grow your email list.
The seventh and final way to repurpose your podcast that we’ll discuss today is to use the questions from your episode—or questions you've received from your audience—to build out a Q&A or FAQ page on your website. This is a very effective way to answer common local customer queries, which helps with search visibility and provides immediate value to visitors.
By taking these steps, you can turn one podcast episode into a blog post, social media content, email updates, and a variety of other assets. This strategy ensures your message reaches more people in Tampa, appeals to different content preferences, and strengthens your authority across the entire web.
Until next time, this is Ted Yeatts reminding you that local content builds trust, and trust builds business.
